Proposal · Wed 21 Oct 2026 · prepared for Luke Olley, Resonance Energy Wear

Resonance ×
Strike House

The Daniel Dubois fan-culture wave. Two weeks, thirty creators, one code. Daniel outside the ring, told the way the feeds actually tell it, with Resonance on him in every frame and a receipt page at the end that shows exactly what it did.
Receipt · October 2026 · 10.9M+ Receipt · Garcia vs Benn · 17.0M Receipt · Rolly vs Teo · 24.5M Official DAZN creator partner
30
Creators on the roster
14
Days · one wave
30+
Roster posts · 3 platforms
£5,000
The wave · all in
01 · The brief, in your words

Daniel outside the ring

The man, not just the fighter

Saturday night Daniel stopped Fabio Wardley in two rounds, and the room still booed him. Half the arena was gone before the belt went up. That gap between what he did and how the crowd read it is the whole job. Resonance has put its name on the man. The feeds are where fans decide who they love, and right now nobody is telling Daniel's story there the way it deserves.

Strike House is the fan-culture layer. Thirty creator pages across TikTok, Instagram and YouTube, the editors fans already follow, posting Daniel the way fans talk about fighters they rate. Not an ad. The conversation.The brief as discussed, Wed 21 Oct
02 · The wave

What runs, for fourteen days

Eight master cuts, thirty pages, one code

Everything below is built from the Resonance campaign assets you've already sent, cut in the format that did 1.8M and 1.1M on Daniel's own fight card this month. Resonance is in every piece: the pieces he wears, the lockup, the code.

Pillar one

The response

Fight night, told properly. Booed on the walk, done in two, the quiet after. The edit the whole network has been waiting to make: the man versus the noise. Two master cuts.

Pillar two

The film, cut for the feeds

Your launch film re-cut into three network-format edits, 15 to 30 seconds, white-box hooks, different first lines on each so they travel to different audiences. Three master cuts.

Pillar three

Outside the ring

Training, London, the person. Built from your stills and film, scored the way the pages score their best-performing edits. Two master cuts.

Pillar four

The collection, in motion

Product-forward, the Dubois pieces worn, the code on screen and in the caption. One master cut, plus the Strike House fight-week carousel and the fight-week vlog carrying the brand.

Distribution · the part only a network can do

Thirty pages, same two weeks

Minimum 30 roster posts across at least 15 pages on TikTok, Instagram Reels and YouTube Shorts, the eight masters adapted per page so the feeds don't see a repeat. Launch-day story push across 20+ accounts, link sticker on every story, the poster set carrying the Resonance lockup. Product link and the code in every caption, bios switched for the window. Pinned debate comment on every post, the fan-culture engine that keeps the comments arguing about Daniel for days. Strike House and boxing.arc post the carousel and the vlog on top.

03 · The code

One code, the whole network

15% off · STRIKEHOUSE15 · every post, story and bio

One centralised code for the wave, as agreed on the call (final name yours). It does two things at once: it gives every viewer a reason to buy this week, and it makes every sale traceable to the network, which is what turns a content campaign into a number you can show your investors. Redemptions sit on your side, reach sits on ours, the receipt page puts them next to each other.

04 · Timeline

Fourteen days, start to receipt

Day 0 · sign and start · by Fri 24 Oct

Approval in one line, 50% invoice paid, assets confirmed, code live on your store.

Days 1 to 3 · the eight masters

Cut and sent to you for approval. 24-hour turnaround on your side, one round of changes included.

Day 4 · launch day · Tue 28 Oct

Poster set goes out as stories across 20+ accounts in the same hour. First three edits post across the roster. It lands in the biggest boxing week of the month, when every fan is on the feeds.

Days 4 to 17 · the wave

Two to four roster posts a day, adapted per page, pinned debates running, code in every caption. Day 7 check-in with the numbers so far.

Day 17 · wave closes · Mon 10 Nov

Bios and links stay live for a further seven days so late viewers still convert.

Day 19 · the receipt page · Wed 12 Nov

Every post with its screenshot, views, audience tabs, the UK share, the code's redemptions next to the reach. The page you forward.

05 · Why this works

The receipts behind the plan

We document, we don't promise. Every number here sits next to its screenshot on the pages linked at the top. This month, on Daniel's own card, the network did the following with no brand on it and no budget behind it.

4.1M
Dubois vs Wardley 2 · 8 receipted posts
1.8M
One Short · 72% retention · +1.5K subs
1.1M
Fight-day TikTok · 1.3M public
43.7%
UK audience share on the Dubois cuts
10.9M+
October so far · 40 posts · 9 creators
24.5M
Rolly vs Teo · the biggest window yet

The difference this time is simple: a brief, a brand in every frame, and a code that turns views into a number you can read.

06 · Investment

One number, everything included

The Daniel Dubois fan-culture wave · 14 days
£5,000GBP
  • Eight master cuts built from your assets, approved by you before anything posts
  • Minimum 30 roster posts across 15+ pages, three platforms, adapted per page
  • Launch-day story push across 20+ accounts with the poster set and link stickers
  • Code and product link in every caption and bio for the window, plus seven days after
  • Strike House and boxing.arc originals: the fight-week carousel and the vlog placement
  • Category exclusivity: the only apparel or performance-wear brand on the roster for the window
  • Organic repost rights: everything made in the wave is yours to repost on Resonance channels, no time limit
  • The receipt page within 48 hours of the wave closing, plus a Day 7 check-in

50% on signing, 50% on delivery of the receipt page. Bank transfer, invoiced by Strike House Studio.

If you want more

  • Paid usage (running our cuts as Resonance ads, Spark or whitelisting) · +£2,500
  • Extra week on the wave, same cadence · +£1,500
  • Daniel's next fight week, the full fight-week campaign · priced when the date drops

After the receipt page

  • Treat this as the pilot. If the page reads the way we both expect, the conversation at the London office is Resonance on every fight week on the calendar, Daniel's windows on top, always-on in between.
07 · Terms, plainly

How we work

Assets. Resonance supplies the campaign film, stills, logos and product links, and grants Strike House the right to re-cut and post them for this campaign.

Approval. Resonance approves the eight master cuts before posting, 24-hour turnaround, one round of changes included. Roster adaptations follow the approved masters.

Content. Creator posts stay live for a minimum of 90 days. Nothing is deleted at the end of the window.

Reach and sales. Reach is documented, not guaranteed. Sales are tracked by your code on your side. The receipt page reports both honestly.

Exclusivity. No competing apparel or performance-wear brand runs on the roster during the window.

Payment. £2,500 on signing, £2,500 on delivery of the receipt page, by bank transfer, 7-day terms. The signing payment is non-refundable once the masters are cut.

Usage. Organic reposting on Resonance channels is included. Paid usage of the cuts in ads is the add-on above.

Acceptance. One line back, "approved", by WhatsApp or email, and the clock starts.

To start

Reply "approved" and the invoice for the first £2,500 follows within the hour. Masters begin the same day. Launch day is Tuesday 28 October if we're signed by Friday.